Custom Software · AI Integration · Mobile Apps

Your lighthouse in a sea of tech.

From website refreshes and quick-win AI automation to larger custom software builds, we help businesses choose the right level of technology investment — not just the biggest one.

Lighthouse beam sweeping under the Milky Way

What We Do

Business Services

Website refreshes, AI integration & automation, and custom software development — matched to the size of the problem you're solving.

Explore services →

Products & Projects

We don't just advise — we ship. Alongside client work, we design and operate our own apps and experiments, including PlayNxt, PlayBeacon, and RootedPost.

Browse our work →

Who We Work With

Built for businesses with a real problem to solve.

We work best with small and mid-sized teams — typically 5 to 100 people — who have a specific operational pain point and are ready to invest in solving it. You don't need to be technical. You do need to know what you want to fix.

You have a manual process eating 10+ hours per week

You've outgrown your current tools and need something purpose-built

You want to understand where AI actually fits before committing to a build

You don't have an in-house dev team — or want to extend it

Services

Two people sketching product wireframes on a whiteboard
Low-friction entry

Websites & Growth Sites

Credibility-first sites and refreshes for businesses that need a stronger online presence, clearer messaging, and better conversion without overbuilding.

Starting at $1,000

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Fastest ROI

AI Automation Quick Wins

Fixed-scope automations for repetitive work like lead follow-up, reminders, intake routing, and response-time gaps that are costing time or revenue.

Scoped after a short discovery

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Deeper build

Custom Software & Mobile Apps

Purpose-built internal tools, workflow systems, integrations, and native mobile apps for iOS and Android — when the problem needs more than a simple site or quick automation.

Scoped to complexity

How It Works

01
Free discovery call

We spend 30 minutes learning your workflow and goals. No pitch — just figuring out if we're a fit and what the right path looks like.

02
Scope & proposal

If it's a match, we define exactly what we'll build, the timeline, and the fixed cost. No surprises, no scope creep.

03
Build & ship

Iterative delivery with regular check-ins. You see progress early and often — not just at the end of a long runway.

Work Samples

AI Automation

A real estate title firm cut report audit time from 1 hour to 5 minutes

Auditors were manually comparing property reports against raw source data — a slow, error-prone process done entirely by eye. We built an internal AI-assisted audit tool that runs the comparison automatically and flags discrepancies for review.

95% reduction in audit time per report

Custom Software

A regional credit union unified its call center across multiple disconnected systems

Call center staff were switching between multiple apps, doing manual lookups, and copying data between systems on every call. We helped build a centralized platform that brought everything into one place — saving an estimated 500 staff hours per month.

~500 hours/month recovered · 3-month build

Thomas Tague, founder of Watchlight Interactive

Thomas Tague — Founder

Software engineer turned product manager. Started Watchlight to apply the craft of software and the discipline of product thinking to problems worth solving. More about us →

Ready to build something?

Tell us what you're working on. We'll help you figure out the path forward.

Book a free discovery call