Insights
Practical thinking on software and AI.
We write about custom software, AI automation, and building technology that solves real problems — without the hype.
AI automation small business
What AI Automation Actually Looks Like for a Small Business
AI automation isn't a buzzword. Here's what it really looks like when a small business puts it to work, with honest examples, real costs, and no hype.
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custom software strategy
Custom Software vs. Off-the-Shelf: How to Make the Right Call
Off-the-shelf software is faster to start. Custom software is faster to live with. Here's the framework I use, with real numbers, to figure out which one a business actually needs.
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AI strategy consulting
How to Know If AI Is Actually Right for Your Business
Not every business needs AI. Here's the framework I use, backed by the data on what actually works, to figure out where it makes sense and where it doesn't.
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