What We Build
The right level of technology for the problem in front of you.
Some clients need a fast website refresh. Others need an automation quick win. Others need custom software. We help you start at the right level — then expand only when it makes sense.
Most clients come to us through one of three buying paths: a website that needs to convert better, a manual workflow that should be automated, or a business problem that needs custom software or a mobile app.
Website Refreshes & Growth Sites
Credibility-first websites for businesses that need a cleaner online presence, stronger messaging, and clearer conversion paths before they need a larger system.
AI Automation Quick Wins
Fixed-scope implementations for lead follow-up, reminders, intake routing, and other repetitive workflows that are costing you time or revenue.
Custom Software & Mobile Apps
Purpose-built tools, workflow systems, deeper integrations, and native iOS & Android apps when the work needs more than a simple site refresh or a single automation.
Common Starting Points
Basic Website Refresh
Best for small businesses that need a more credible, mobile-friendly site and a clearer next step for prospects.
Starting at $1,000
AI Automation Quick Win
Best for repetitive workflows like lead follow-up, reminders, intake routing, and response-time gaps that are costing time or revenue.
Fixed-scope implementation, scoped after a short discovery
Custom Software, Mobile Apps & Integrations
Best when the work needs purpose-built internal tools, more complex systems, native iOS & Android apps, or software tailored to how your business runs.
Scoped after discovery
Not ready for a full build?
Start with an AI Strategy Session + Automation Audit
If you know there’s an AI or workflow opportunity but you’re not ready to commit to implementation yet, we offer a practical working session to identify the highest-ROI next steps.
$500, credited toward implementation
A focused session with a prioritized plan you can use immediately.
How We Work
We start by understanding your goals, constraints, and existing systems.
We define the scope, architecture, and timeline before writing a line of code.
Iterative delivery with regular check-ins so you always know where things stand.
We can support, maintain, and evolve the work after launch.
FAQ
How long does a custom software project take?
It depends on scope, but most projects fall into one of two buckets: smaller internal tools or integrations that take 4–8 weeks, and larger client-facing applications that run 3–6 months. We scope everything before we start so there are no surprises.
How much does custom software development cost?
It depends on what problem you're solving. Basic website refreshes can start around $1,000. Automation work and deeper custom software are scoped after a short discovery so pricing matches the real complexity of the project.
Do you offer a paid AI consultation or audit?
Yes. We offer an AI Strategy Session + Automation Audit for $500, and if you move forward with implementation, that amount is credited toward the build.
Do you work with clients outside of Madison, Wisconsin?
Yes. We're based in Madison but work with businesses across the US. Most of our engagements are fully remote, and we're comfortable working asynchronously or with regular video check-ins.
What's the difference between AI integration and AI consulting?
AI integration means we build something — connecting AI to your existing tools, automating a workflow, or adding an AI feature to your product. AI consulting is for businesses that aren't sure where to start: we audit your processes, identify where AI actually makes sense, and hand you a practical roadmap.
Do you maintain software after it's built?
Yes. We offer ongoing support and maintenance after launch. Many clients keep us on retainer to handle updates, new features, and infrastructure as their needs evolve.
How do I know if AI is the right fit for my business?
A good signal is whether you have repetitive tasks that follow clear rules — document processing, data entry, routing, summarization. If your team does the same thing over and over, there's likely a high-value AI opportunity. We offer an AI audit to help you find those spots before committing to a build.
Have a project in mind?
We're based in Madison, Wisconsin and work with businesses of all sizes — locally and across the country. Let's find out if we're a fit.
Book a free discovery call